Golf Club Treatment Published Articles

MAXIMUM GOLF - Austin Powers , your clubs are ready. A company called COLDfire is touting a radical treatment for your clubs as the ticket to longer, straighter, better feeling shots. In its "Thermal Cycling" process, clubs are placed for several hours in a chamber filled with liquid nitrogen at nearly 300 degrees below zero and then they are subjected to 340 degree of heat. The temperature extremes purportedly improves the metals mettle, translation into more energy for more distance and less club head twisting for straighter shots...according to the company, it last for the life of the club.
GOLF DIGEST - Sounds like it's from a 'sci-fi' novel...but the pros are having it done so there must be something to it. Word has it that Aaron B. had his clubs treated before the Australian open. Likewise, Stephen Allen and Robert Allenby. What is it? COLDfire Thermal Cycling. The way it works is the club head is exposed to extreme temperatures, causing the metallurgical characteristics to change dramatically. This change reduces the loss of energy through vibration in the club head at impact....increasing both distance and accuracy. Clubs treated are said to have more solid feel...the increase in distance is about 7% a club. Many companies are using the COLDfire process including, NASA, NAPA auto, Swisher, BHP, Worthington Cylinders, US Mint, etc. A treated disposable razor lasted seven months before the plastic strip wore out. The blade was still sharp.


When someone claims they can make your clubs hit the ball 10 percent farther and significantly straighter, you don't pay much attention. But when that same person also has hundreds of testimonials, including pro golfers, you have to listen. Frank Masyada owns Coldfire, a company that uses a patented, award winning thermal molecular process to enhance metals. He treats tools for such companies as Reynolds Aluminum, GE, Pratt & Whitney, DuPont, and the U.S. Mint, to name a few. Research has proven that metals treated to the deep cryogenics Masyada developed record increased efficiency and wear resistance.
Back in 1982, Masyada, known as "Mr. Freeze" for his process, which molecularly alters metals by subjecting them to extreme cold (less than -350 degrees F), was treating the brakes for the Porsche and BMW racing teams, not to mention crank shafts, surgical instruments, drill bits, computer mother boards, fishing hooks and metal optics used in missile guidance systems. When he moved to Florida, he realized there weren't as many tools to treat, "but lots of golf clubs."Does it work? Masyada doesn't even try to sell you. He mentions he rented time on Iron Byron, the same golf equipment testing machine used by the USGA and all major manufacturers, and using identical clubs, the treated ones averaged 17-20 yards farther on drivers and 10 percent straighter on off-centered hits. It works on all metals and yes, it conforms to all current USGA rules of golf."
- Florida Golfer Magazine, April/May 1999



Published Article


 A Sydney Newspaper Article

With their graphite-shafted, jumbo-sized metal drivers, 80-degree wedges and their swing gurus at their elbows, you might have thought that there was nothing more modern-day golfers could do to gain an advantage over a golf course.

However, when 18-year-old Victorian amateur Aaron Baddeley stepped onto the tee to start his challenge for the Holden Australian Open at Royal Sydney yesterday, few people realised that the driver in his hands was more than just another metallic grey monster. It looks like any other modern driver, but it’s what you can’t see that holds the secret; a secret he now shares with none other than world No. 1, Tiger Woods.

Baddeley’s club has been treated with what is literally space-aged technology. Given that it is claimed it could bring another 15-20 metres to his drives, it’s enough to frighten the life out of golf club administrators whose courses are being rendered more obsolete every year by equipment developments.

Before he came to Royal Sydney, Baddeley, following Wood’s lead, put his driver through the revolutionary “Coldfire” process. This process alters the molecular structure of the metal and strengthens it to the point that it is claimed you can get 15-20m extra distance on well-struck shots, while off-centre shot will go straighter.

According to James Harrison, chief executive of the Melbourne-based Coldfire Australasia, the idea originated at Cape Canaveral, where NASA scientists working on strengthening the metal in their rockets decided to see how it might work on their clubs.

Although there is always a good deal of skepticism about such claims, Baddeley reckoned it was worthwhile especially when he learned that Woods had “Coldfired” his clubs, from driver through to putter. “I can’t say for sure yet that it brings the extra distance, but so far I think it helps straighten up the off-centre shots,” Baddeley said yesterday, after a superb five-under 67 put him firmly into Open contention, three strokes behind first-round leader Paul Gow.Whatever merit there is in the claims, Baddeley’s driver yesterday was simply smoking.

On the par-five 515m seventh hole, he smashed it almost 300m, allowing him to get home easily in two to set up the fifth of the seven birdies he logged in the first nine holes. Australia has a magnificent pedigree in amateur golf, but if ever there was one who stood out in his formative years, it is this talented young man from the outer Melbourne suburb of Croydon. No one wants to over-burden him, especially after golfing icon Gary Player said publicly earlier that Baddeley was as good, if not better, than Jack Nicklaus at the same age.

But as much as people agree he should be allowed to develop quietly, he keeps raising the excitement and expectation levels every time he steps out in a major event. Indeed, it was impossible to ignore him yesterday morning, as he became the first name to be posted on the leader board.

He did it by compiling and outward half of 29, a breathtaking burst of scoring, even allowing for the fact that the course was ripe for the picking. He looked very much at home in the environment of a major golf tournament.  He may have been sitting in an exam room only three weeks ago completing his VCE, but his age belies his innate control and self-assurance.

He already walks and talks as if he belongs out there, trading shots with Greg Norman, Craig Parry and Stuart Appleby. But there is not a hint of arrogance or teenage swagger about him.  He is an articulate, well-mannered, young man who simply knows where he is going in life.

Yesterday there was not the slightest change in his emotional barometer, as might have been the case with any other young amateur making such an early charge before coming back to earth. Whether he was in tearaway form on the front nine, or being reeled in after a couple of errant shots on the back nine, he presented the same calm, confident face. Indeed, he and his caddie and friend, Dion Kipping, were so relaxed that they started to sing a few tunes to each other, the favourite being one by Australian band Taxiride.

It’s something they have been doing for some time, most recently during the Victorian PGA at Albert Park last month. “We started slowly and he (Kipping) said ‘You know what we aren’t doing? We aren’t singing’.  So we started singing and went birdie-birdie,” he said. But for now he plans to stick to his day job. “I have been told by Dale Lynch (his coach) that I play off a handicap of 45 when it comes to singing,” he said. While it’s clearly a voice you’d prefer to kill rather than kill for, he does play sweet music with a golf club in his hand.

Listen for the tune Sunday.  It could be something special.


ColdFire Thermal Cycling - Why Treat  Golf Clubs ?

What's the difference?

This process, developed over a ten year period, is a tightly controlled procedure that subjects golf clubs to extreme temperature variables over a controlled period of time. Thermal Cycling is an incredible scientific breakthrough that transforms your current golf clubs into state-of- the art, molecularly enhanced, powerhouse equipment. Experience the most efficient distance drivers you've ever used.

How does it improve my clubs?

When the metal of the golf club is exposed to the process of extreme temperatures, the metallurgical characteristics change dramatically.Molecules fuse together, eliminating vibration and loss of energy, resulting in the smoothness of contact as the lost energy translates into extra distance.

Will it improve my game?

Absolutely!! You will experience improved accuracy, greater distance and a more solid feel.

How does it make the ball go straighter and further?

At the precise millisecond the club head comes in contact with the ball, a tremendous amount of energy is released. The major portion of the energy transfers into the ball as flight and the remaining energy is transferred into the club head and up the shaft as vibration. 

Thermal Cycling eliminates vibrations, therefore allowing lost energy to be transmitted back into the ball. Drives are significantly increased as documented by dynamic testing. Less vibration means not only more solid contact but less twisting and torque of the club head which translates into straighter flight, a softer feel and importantly the sound that goes with a well struck shot

We don't expect you to believe us, but please call us for your FREE trial of the COLDfire process on your golf clubs.


Call us for your FREE trial of the COLDfire process

5 Rapid Street, Riverside Industrial Park, Nelspruit 1200, South Africa
PO Box 2063 Nelspruit, 1200, South Africa
Tel: 013 7524349 - Fax: 013 75 33468 - Tel: 0861 - COLDfire - email
Call us on  0861 - COLDFIRE
(South Africa Only - Standard Telkom Rates Apply)